When approached to collaborate on his second Mountain Dew Green Label Art™ design, Paul wanted to keep it "real skate" and felt strongly that he needed to work with an artist who truly understood skate culture. He had a couple of initial ideas and felt that skater/artist Don Pendleton was the perfect fit to bring his vision to life. Minutes after being introduced to one another in L.A., the two dived head first into a brainstorm session at Paul’s warehouse. Once they settled on a direction, Don began sketching out how he planned to put Paul’s ideas to paper.
After a few meetings in L.A., numerous phone calls and a couple of rough drafts, they finally created the can design you see here, a "Living, Breathing Landscape" inspired by the idea of creating while having fun. After all, isn’t that what skateboarding is all about?
Check out the featured videos to hear it straight from Paul and Don.