So I know the concept of the pop-up shop has become so ubiquitous as to have lost some of the renegade appeal but I have to admit I am stoked to announce the new Phaidon pop-up store that will be in New York City’s soho area come November 2nd. It’ll be there for three months featuring a litany of beautiful books that the British publisher is kind enough to bestow upon us and even though some of their hard-back tomes are so exhaustive as to be punishingly heavy I encourage you all to buy one of my FAVORITE Phaidon books of ALL TIME—A Day at elBulli.

Holy smokes, it’s a collection of photographs that chronicles EVERY SINGLE MOMENT with genius chef Ferran Adrià during a day in arguably the best restaurant in the world, elBulli. Seriously, poring over the pages is like taking a brain vacation. They say you eat with the eyes and on this book you will GORGE.

Tags: art books, elBulli, Ferran Adrià, Phaidon, pop-up shop, soho

This entry was posted on Friday, October 30th, 2009 at 12:28 pm and is filed under Ferran Adrià, Phaidon, art books, elBulli, pop-up shop, soho. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.